Our C.A.R.E. Fundraising Program

ALBUMS TO FIGHT CANCER

A MUSICAL MOVEMENT FOR A CAUSE -

A MUSICAL MOVEMENT FOR A CAUSE -

A live music studio with a musician and multiple guitars, microphones, and recording equipment. The top left shows a person in a blue blazer, possibly speaking or performing, with a microphone. The bottom left features various guitars and musical instruments hanging on a wall. The right shows a microphone setup with black curtains in the background.
Man in a suit, wearing sunglasses, headphones, and standing in front of a microphone in a recording studio.

The Second Pillar of Our C.A.R.E. Program: Turning Music Into Lifesaving Action

Three musicians performing in a dimly lit music studio or venue, with one playing guitar, the second on bass, and the third on drums.

HOW WE ACHIEVE THIS GOAL?

A man with glasses and dreadlocks wearing a tuxedo with a bow tie, holding an Emmy award, and smiling at the camera.

OUR CREATIVE CONSULTANT: rOdney whittenberg

A collection of musical instruments, including guitars, basses, a banjo, a violin, and an acoustic guitar, displayed on wall-mounted racks and stands in a room with shelves, cables, and a small television.

STEP 1: Bringing our music community together to help support leukemia patients

Albums to Fight Cancer is the second initiative in our C.A.R.E. Program, our mission-driven framework designed to bring Compassion, Access, Relief, and Empowerment to young people facing leukemia.

Through this initiative, we invite local musicians and artists from all walks of life to join our fight. Together, we’re creating fundraising albums where every stream, download, and purchase directly supports our mission to help leukemia patients and their families with financial aid for life-saving treatments, medications, and essential care.

STEP 2: OUR RECORD LABEL PARTNERSHIP

We’ve partnered with MelodyVision Studio, a local record label founded by Emmy Award-winning composer, producer, and filmmaker Rodney Whittenberg, who serves as a strategic advisor and creative consultant for our charity. A multi-hyphenate professional (songwriter, audio engineer, and teacher), Rodney brings his Grammy-connected network to help secure celebrity musicians for our events and spearhead the Albums to Fight Cancer initiative.

This project will also leverage a subscription model, providing a sustainable, long-term stream of support for leukemia patients nationwide.

By combining music and mission, we’re proving that healing doesn’t only happen in hospitals - it happens in communities, in art, and in the hearts of people willing to listen.

CLICK TO SEE WHAT THE “R” IN C.A.R.E. STANDS FOR